A marketing blog enriched with street smarts

About

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Marketing is an amalgamation of many ever-changing components: this blog aligns marketing concepts and real world happenings to make sense of these components. The more we can make sense of the ever-changing realm of marketing, the better marketing we can produce ourselves.

The world is transforming and innovating at an unprecedented speed. Nonetheless, marketers must remain in touch with how culture and people react to – and are affected by – the mass amounts of marketing they are exposed to. Great marketing starts from the ground up. So whether its brand building or dark social or what channel to use, considering all the potential ways a person could experience marketing in any medium or form and in any scenario, remains imperative to producing the right results.

I try and incorporate this belief into all of my posts; moreover, I hope you find this blog informative, entertaining and valuable . Please, feel free to comment on any of my posts and don’t hesitate to shoot me an email at samcbutler1@gmail.com if you have any questions.